Eli receives a mail offering a software program that helps in filing taxes online at a discounted price. This offer is an example of how the Internet and _____ can complement each other.
A)sales promotion
B)personal selling
C)direct marketing
D)public relations
E)interconnects

Question

Quizplus · Accepted Answer

Direct marketing involves a direct communication between a company and its customers, often using direct mail or email. In this case, Eli received an email offering a discount on a tax-filing software program, which is an example of direct marketing.

Eli Receives a Mail Offering a Software Program That Helps