Which of the following statements is true of personal selling on the Internet?
A)Websites are ineffective in enhancing and supporting the personal selling effort.
B)The Internet cannot be detrimental to those involved in personal selling in the business-to-business market.
C)The low-cost and high-reach advantages of personal selling are allowing companies to increase new hires to expand their existing sales forces.
D)Customers can determine if a company's offering satisfies their needs through trial demonstrations or samples offered online.
E)The disadvantage of personal selling on the Internet is that it is time-consuming and it also incurs additional costs.

Question

Quizplus · Accepted Answer

Customers can determine if a company's offering satisfies their needs through trial demonstrations or samples offered online. Personal selling on the Internet allows for interactive communication and the ability for customers to see and test the product or service before purchasing, which can lead to more informed buying decisions. The other statements are false or misleading.

Which of the Following Statements Is True of Personal Selling