In order to integrate advertising and sales promotion programs successfully, the theme of consumer promotion need not be tied in with the positioning platform for the company and/or its brand.
Correct Answer:
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Q1: Media support for a sales promotion program
Q3: A sales promotion spiral can result when
Q4: Sales promotions are typically not considered a
Q5: Promotion programs cannot be developed to coincide
Q6: Sampling is generally considered the least effective
Q7: One of the most important uses of
Q8: A major reason for decrease in sales
Q9: An objective for consumer-oriented promotions is to
Q10: Sales promotion involves some type of inducement
Q11: Sampling through the mail is common for
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