Sampling through the mail is common for small, lightweight, nonperishable products.
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Q6: Sampling is generally considered the least effective
Q7: One of the most important uses of
Q8: A major reason for decrease in sales
Q9: An objective for consumer-oriented promotions is to
Q10: Sales promotion involves some type of inducement
Q12: The use of newspapers and magazines as
Q13: Sales promotion activities cannot be targeted to
Q14: A major reason for the increase in
Q15: Cross-cuff coupons are redeemable on the purchase
Q16: The oldest, most widely used, and most
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