The first step in measuring the effectiveness of event sponsorship is to:
A)set qualitative goals.
B)build evaluation methods into the event sponsorship strategy.
C)narrowly define the objectives for the event with specific details.
D)redefine the organization's objectives in terms of its marketing communications.
E)measure the implementation and results against predetermined benchmarks.

Question

Quizplus · Accepted Answer

The first step in measuring the effectiveness of event sponsorship is to narrowly define the objectives for the event with specific details, as this provides a clear framework for evaluation.

The First Step in Measuring the Effectiveness of Event Sponsorship