Which of the following is true of ad tracking?
A)It is typically not useful for measuring consumer purchase intentions.
B)It is useful for measuring the effects of advertising on awareness.
C)It is suitable only for broadcast ads.
D)It cannot be applied to print ads.
E)It must be used in conjunction with split-run tests.

Question

Quizplus · Accepted Answer

Ad tracking is commonly used to measure the effects of advertising on brand awareness. It involves monitoring the performance of advertising campaigns over time and assessing their impact on the target audience. Ad tracking can provide valuable insights into how consumers perceive and respond to advertising messages, and can help marketers optimize their campaigns for maximum impact. While it may not always be useful for measuring purchase intentions directly, it can provide valuable information that can be used to inform marketing strategies and improve overall campaign performance. Ad tracking can be applied to a variety of advertising formats, including broadcast, print, and digital ads, and is often used in conjunction with other techniques such as split-run tests to provide a comprehensive assessment of campaign effectiveness.

Which of the Following Is True of Ad Tracking