_____ measures determine electrical frequencies in the brain as the individual being tested responds to ads he or she is viewing.
A) Electrodermal
B) Pupillometric
C) Electroencephalographic
D) Cerebellum metric
E) Cerebral response
Correct Answer:
Verified
Q67: Which of the following is true of
Q68: _ is a method for pretesting finished
Q69: Physiological measures of advertising effectiveness:
A)are the most
Q70: _ is a physiological measure of pretesting
Q71: An advertising test that measures dilation or
Q73: Which of the following is true of
Q74: The portfolio test for ads assume that:
A)ads
Q75: Pupillometrics, electrodermal response, and electroencephalographic measures are
Q76: Which of the following sentences is true
Q77: One of the newest uses of eye
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents