_____ is a method for pretesting finished broadcast ads in which participants are invited to view pilots of proposed TV programs.
A)Delphi marketing
B)Portfolio testing
C)Theater testing
D)Flesch formula testing
E)Field testing

Question

Quizplus · Accepted Answer

This method is called theater testing, which involves inviting participants to view pilots of proposed TV programs and then testing the ads during the breaks. Delphi marketing is a method for gathering expert opinions through a series of questionnaires. Portfolio testing involves showing a group of ads together to evaluate their overall effectiveness. Flesch formula testing measures the readability of written content. Field testing involves testing a product or ad in a real-life environment.

_____ Is a Method for Pretesting Finished Broadcast Ads in Which