In the context of evaluating media strategies to measure advertising effectiveness, owing to the increasing costs of media time, it is important to evaluate:
A)the duration of association between a company and its spokesperson.
B)the means by which an advertising message is communicated.
C)the frequency and reach of a media vehicle.
D)flighting versus pulsing or continuous schedules.
E)media class and subclass used for advertising.

Question

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The Answer of In the context of evaluating media strategies to measure advertising effectiveness, owing to the increasing costs of media time, it is important to evaluate:
A)the duration of association between a company and its spokesperson.
B)the means by which an advertising message is communicated.
C)the frequency and reach of a media vehicle.
D)flighting versus pulsing or continuous schedules.
E)media class and subclass used for advertising.

In the Context of Evaluating Media Strategies to Measure Advertising