The _____ effect explains the different impact that the advertising exposure will have on the same audience member if the exposure occurs in one media option rather than another.
A)halo
B)primacy-recency
C)stimulus-response
D)vehicle option source
E)vehicle media context

Question

Quizplus · Accepted Answer

The vehicle option source effect refers to the varying impact of an advertisement on an audience member depending on the media vehicle through which it is delivered.

The _____ Effect Explains the Different Impact That the Advertising