Rent the Runway conducted three experiments prior to starting the company.What did the first experiment reveal?
A)that women would rent a designer dress and return it in good condition
B)that clothes rented better if people could try the clothes on
C)that designer closes rented better if they were from top designers
D)that the Internet was a good marketing source for the fashion designers

Question

Quizplus · Accepted Answer

The first experiment revealed that women would rent a designer dress and return it in good condition. This was a crucial insight for Rent the Runway as it proved that there was a market for rented designer clothing and that customers were likely to take care of the items they rented.

Rent the Runway Conducted Three Experiments Prior to Starting the Company.What