What issue did Andrew Reid discover about the flaw of market research practices?
A)Companies used old, historical data in their analysis.
B)Companies monitored what customers did, but not why they did it.
C)Companies failed to form reasonable hypotheses.
D)Companies conducted far too many studies.

Question

Quizplus · Accepted Answer

Andrew Reid discovered that market research practices focused on monitoring what customers did, but not why they did it. This led companies to make assumptions about what their customers wanted based on their behaviors, rather than understanding the underlying motivations and needs.

What Issue Did Andrew Reid Discover About the Flaw of Market