People with a large following who can affect purchasing decisions are called ______.
A)recommenders
B)end users
C)influencers
D)decision makers

Question

Quizplus · Accepted Answer

People with a large following who can affect purchasing decisions are commonly referred to as influencers. They can sway their followers' opinions and behavior towards certain brands and products. Option A (recommenders) may also have an impact on purchasing decisions, but the term is not commonly used to describe individuals with large followings on social media. End users (B) are consumers who use a product or service, but they may not necessarily have a large following or the ability to influence others' purchasing decisions. Decision makers (D) are individuals who have the authority to make final decisions regarding purchasing within a company or organization, but they are not necessarily individuals with a large following on social media.

People with a Large Following Who Can Affect Purchasing Decisions