According to recent research by McKinsey,questions that should be asked during the strategy formulation process include: 'Does it tap into our competitive advantage?','Is the strategy the cutting edge of new trends?' and 'Is it biased,rational and logical?'

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McKinsey suggests asking if the strategy taps into a competitive advantage and if it is at the cutting edge, but they emphasize avoiding bias and ensuring the strategy is rational and logical, rather than asking if it is biased.

According to Recent Research by McKinsey,questions That Should Be Asked