In the BCG Matrix,a new business venture,or a brand new product line would represent a Star for the organisation.

Question

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In the BCG Matrix, a new business venture or a brand new product line would typically represent a Question Mark (or Problem Child), not a Star, because it has high growth potential but its market share is uncertain or not yet established. Stars are products or business units with high market share in high-growth markets.

In the BCG Matrix,a New Business Venture,or a Brand New