Your company is interested in producing and marketing a line of outdoor wear that will penetrate the Chinese market.Your organisation is willing to supply the equipment,products,product ingredients,trademark and standardised operating system.What type of strategy are you going to use?
A) Wholly owned foreign affiliate
B) A greenfield venture agreement
C) A franchise
D) An export agreement
E) Mercantilism

Question

Quizplus · Accepted Answer

A franchise is the strategy that involves supplying equipment, products, product ingredients, trademark, and a standardized operating system to another party to produce and market a line of products, in this case, outdoor wear in the Chinese market.

Your Company Is Interested in Producing and Marketing a Line