____________ is an entry strategy in which an organisation in one country makes certain resources available to organisations in other countries in order to participate in the production and sale of its products abroad.
A) Franchising
B) Licensing
C) Exporting
D) Greenfield venture
E) Joint venture

Question

Quizplus · Accepted Answer

Licensing is a business arrangement where a company allows another company in a different country to use its intellectual property, manufacturing process, brand, etc., in exchange for a fee or royalty. This enables the licensor to expand its market reach without directly investing in foreign operations.

____________ Is an Entry Strategy in Which an Organisation in One