Customers' perceptions of a product are called the product's _____.
A) brand
B) attributes
C) marketing mix
D) Web logs

Question

Quizplus · Accepted Answer

Customers' perceptions of a product are closely related to the brand image of the product. The brand represents the set of expectations, emotions, and associations that customers have about a product, which ultimately influence their purchasing behaviors. Attributes, marketing mix, and web logs are all important components of a product's marketing strategy, but they do not directly represent customers' perceptions.

Customers' Perceptions of a Product Are Called the Product's _____