According to Ted Leonhardt and Bill Faust, a ____ is an emotional shortcut between a company and its customer.
A)marketing mix
B)brand
C)banner ad
D)product

Question

Quizplus · Accepted Answer

According to Ted Leonhardt and Bill Faust, a brand is an emotional shortcut between a company and its customer. It creates an emotional connection and perception about the company and its products/services in the mind of the customer. A brand represents the values, personality, and promises of a company and distinguishes it from its competitors. The marketing mix, banner ads, and product are all important elements for a company's success, but they are not emotional shortcuts between a company and its customer like a brand.

According to Ted Leonhardt and Bill Faust, a ____ Is