The information that a Web site can gather about its visitors is called a(n)____.
A)clickstream
B)ad view
C)marketing mix
D)occasion segmentation

Question

Quizplus · Accepted Answer

The information collected by a website about its visitors, such as their browsing behavior, is known as clickstream data. The other options - ad view, marketing mix, and occasion segmentation - are not related to the data collected by a website about its visitors.

The Information That a Web Site Can Gather About Its