Basing the estimated probability of an event on the ease with which instances come to mind is called the
A)law of small numbers.
B)representativeness heuristic.
C)conjunction fallacy.
D)availability heuristic.

Question

Basing the estimated probability of an event on the ease with which instances come to mind is called the ​
A)law of small numbers.
B)representativeness heuristic.
C)conjunction fallacy.
D)availability heuristic.

Quizplus · Accepted Answer

The availability heuristic is a mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision. The easier it is to recall the consequences of something, the greater we perceive these consequences to be.

Basing the Estimated Probability of an Event on the Ease