Which of the following is the best way in which recruiters can easily and accurately track responses to advertisements in various media?
A) Use only a few selected media.
B) Ask applicants where they learned of the position.
C) Ask applicants which media they found most effective.
D) Use different contact names, e-mail addresses, or phone number codes in each ad.

Question

Quizplus · Accepted Answer

By using different contact names, e-mail addresses, or phone number codes in each ad, recruiters can easily and accurately track responses to advertisements in various media. This allows them to understand which media channels are most effective in reaching their target audience and adjust their recruitment strategy accordingly. Asking applicants where they learned of the position (option B) or which media they found most effective (option C) may not always provide accurate information, as applicants may not remember or may have been exposed to multiple sources of information. Option A, using only a few selected media, may limit the reach of the recruitment campaign and may not provide a comprehensive understanding of which media channels are most effective.

Which of the Following Is the Best Way in Which