According to the elaboration likelihood model (ELM), which of the following is true of the central route?
A)People are more likely to change their minds when their decisions are based on central processing.
B)It integrates the rhetorical strategies of ethos and pathos.
C)It is impossible to use the central root after the peripheral route is triggered.
D)People process important information through the central route.

Question

According to the elaboration likelihood model (ELM), which of the following is true of the central route? 
A)People are more likely to change their minds when their decisions are based on central processing.
B)It integrates the rhetorical strategies of ethos and pathos.
C)It is impossible to use the central root after the peripheral route is triggered.
D)People process important information through the central route.

Quizplus · Accepted Answer

According to the ELM, the central route is a high elaboration processing route in which people process important information systematically and deeply. They are more likely to change their attitudes when their decisions are based on central processing. The peripheral route, on the other hand, involves low elaboration processing and is mostly influenced by superficial cues such as celebrity endorsements or attractive packaging.

According to the Elaboration Likelihood Model (ELM), Which of the Following