Which of the following statements is true of the mere exposure effect?
A) The mere exposure effect is created in the presence of attention.
B) The preferences associated with the mere exposure effect are difficult to elicit.
C) The size of the effect is not very strong relative to an effect created by a strong cohesive argument.
D) The mere exposure effect works best when the consumer has a high involvement in processing the object.

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the phenomenon where people tend to develop a preference for things merely because they are familiar with them. This effect is relatively subtle and often operates at a subconscious level, making it weaker than the influence of a strong, cohesive argument that engages the individual's cognitive faculties more directly.

Which of the Following Statements Is True of the Mere