The first step in the perceptual process is called _____, which refers to the process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.
A) attention
B) exposure
C) comprehension
D) perception

Question

Quizplus · Accepted Answer

Exposure is the first step in the perceptual process, which refers to the process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses. Attention, comprehension, and perception follow exposure in the perceptual process.

The First Step in the Perceptual Process Is Called _____