_____ consists of the multitude of value-producing seller activities that facilitate exchanges between buyers and sellers.
A) Operations management
B) Leasing
C) Resource planning
D) Marketing

Question

Quizplus · Accepted Answer

Marketing refers to the activities involved in promoting and selling products or services, including market research, advertising, sales, and customer service. It plays a crucial role in facilitating exchanges between buyers and sellers by creating value for customers and building relationships with them. Operations management, leasing, and resource planning may also contribute to value creation, but they are not directly involved in facilitating exchanges between buyers and sellers.

_____ Consists of the Multitude of Value-Producing Seller Activities That