In the context of stakeholder marketing, which of the following entities are secondary stakeholders?
A) Suppliers
B) Employees
C) Mass media
D) Regulating agencies

Question

Quizplus · Accepted Answer

Mass media are considered secondary stakeholders as they can influence the perception and reputation of the company, but they are not directly affected by the company's actions. Suppliers, employees, and regulating agencies are all primary stakeholders as they are directly affected by the company's operations and policies.

In the Context of Stakeholder Marketing, Which of the Following