Question 1

Which of the following are computer programs that enable users to interact,create and share data online?

Accepted Answer

E)Social software applications are computer programs that enable users to interact,create,and share data online.For virtually everything you'd like to do online,there is a social software program (or several)that can help you accomplish the activity.

Question 2

Which of the following completes the sentence,'Web 2.0 is always changing and responding to the needs of the community and is therefore characterized as being in a state of ______'?

Accepted Answer

E)Web 2.0 is always changing,always responding to the needs of the community.It is in part characterized by a state of being in perpetual beta.In the world of innovations,the term' beta' is used to denote a product in testing.The label enables developers to introduce new features in products even if the testing and refinement are not yet complete.

Question 3

Which of the following completes the sentence,'Web 2.0 invites producers and consumers to be ______ in product design,delivery,pricing,and promotion'?

Accepted Answer

B)Web 2.0 levels the playing field between producers and consumers.It invites each of us to be co-creators in product design,delivery,pricing,and promotion.This means that users have a say in what producers and marketers offer in the marketplace.

Question 4

Which of the following refers to information flowing across people and not from the top down?

Accepted Answer

E)Information doesn't just flow from big companies or governments down to the rest of us;today each of us communicates with huge numbers of people by a click on a keypad,so information flows across people as well.(Hint: How many Facebook friends do you have?)That's what we mean by a horizontal revolution.

Question 5

Which of the following completes the sentence,'The ability to grow and expand capacity as needed without negatively affecting the contribution margin of the business is referred to as _______'?

Accepted Answer

A)Scalability means to be able to grow and expand capacity as needed without negatively (or at least minimally)affecting the contribution margin of the business.Many concepts work well until the number of users grows beyond the system's capacity.At that point,system failures will occur.

Question 6

Which of the following are examples of vehicles for each zone of social media?

Accepted Answer

E) Social Media Zones and Exemplar Vehicles

Question 7

Which of the following completes the sentence,'________ refers to when organizations decentralize decision making and control to their consumers and users'?

Accepted Answer

B)One analyst referred to this ratings system,and other situations where decision making is decentralized to the online masses,as 'radical trust'.This term refers to the trust bestowed on others when organizations shift control to their consumers and users.

Question 8

Which of the following completes the sentence,'Positive feedback from active contributors on social media platforms creates a ______ where the value that people exchange is measured in esteem as well as in dollars,euros,or pounds'?

Accepted Answer

C)In Web 2.0,users trust other users as a source of knowledge.As we noted earlier,many active contributors to social media platforms do not get paid a salary,but they do benefit because they earn the respect and recognition of other users.This positive feedback creates a reputation economy where the value that people exchange is measured in esteem as well as in dollars,euros,or pounds.Consider the value of rankings and ratings other users offer as you make shopping decisions.Amazon reviews,eBay's reputation rankings,and other similar forms of collective ratings serve as credibility scores for what we can trust online.

Question 9

Which of the following completes the sentence,'The Google Documents software that enables multiple users in different locations to work on the same file is an example of________'?

Accepted Answer

B)Google aims to offer software for nearly every task,often at no cost to users,with the same anytime,anywhere accessibility of the Web itself.The Google Documents software that enables multiple users in different locations to work on the same file is an example of social software.

Question 10

Which of the following completes the sentence,'_______ describes a process that involves delivering hosted services online'?

Accepted Answer

A)A big chunk of Google's business model is based on this concept.Google aims to offer software for nearly every task,often at no cost to users,with the same anytime,anywhere accessibility of the Web itself.The Google Documents software that enables multiple users in different locations to work on the same file is an example of social software.More recently Amazon has gotten into the cloud business via its Cloud Player that enables music lovers to store their tunes on the company's servers and then lets them access those tunes on multiple devices.

Question 11

Which of the following completes the sentence,'Google Documents,a program that enables multiple users in different locations to work on the same file,is an example of __________'?

Accepted Answer

D)Social software applications are computer programs that enable users to interact,create,and share data online.For virtually everything you'd like to do online,there is a social software program (or several)that can help you accomplish the activity.

Question 12

Which of the following is an example of a folksonomy?

Accepted Answer

A)Taxonomies are classifications that experts create;for example,you may have learned (and perhaps forgotten)the classic system that biologists use to categorize organisms (the Linnaean taxonomy)whichplaces any living thing in terms of Kingdom,Phylum,Class,Order,Family,Genus,and Specie.In contrast,folksonomies are sets of labels,or tags,which individuals choose in a way that makes sense to them,as opposed to using predefined keywords.

Question 13

Which of the following is not a core component of the Social Media Value Chain?

Accepted Answer

D)The Social Media Value Chain is made up of four core components: infrastructure,channels/hosts,supporting software and services,and devices.

Question 14

Which of the following completes the sentence,'____________ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks'?

Accepted Answer

A)The Web 2.0 evolution enabled Internet users to create,publish,rate,edit,and share information.A single person would not have the resources or knowledge to publish an exhaustive,stellar online source,but a mass of individual experts can.

Question 15

Which of the following completes the sentence,'______ refers to the process social media users undergo to categorize content according to their own folksonomy'?

Accepted Answer

B)Tagging refers to the process social media users undergo to categorize content according to their own folksonomy.This process creates a tag cloud that not only enables others to search and retrieve information using tags that make the most sense to them personally but also provides information about the popularity of the tags used.

Question 16

Which of the following is considered to be social software?

Accepted Answer

B)For virtually everything you'd like to do online,there is a social software program (or several)that can help you accomplish the activity.Interested in planning an event? Use an event planner and invitation service like eVite.com.Want to keep a notebook of wedding ideas that you can share with your bridesmaids? Use Evernote.com.Need to keep a newsfeed of all the latest happenings at your school? Use Paper.li or Google Alerts.

Question 17

Which of the following completes the sentence '______ enable organizations to leverage the value of crowdsourcing'?

Accepted Answer

D)Network effects enable organizations to leverage the value of crowdsourcing.

Question 18

Which of the following best describes what Web 2.0 is?

Accepted Answer

E)We call the current version of the internet that allows users to interact with senders Web 2.0.We've moved from a fairly simple one-way communications device (i.e.Web 1.0)to an interactive social system that's available to most of us 24/7.

Question 19

What version of the internet do we use as an interactive social system in which users are able to interact with senders?

Accepted Answer

A)We've moved from a fairly simple one-way communications device (i.e.Web 1.0)to an interactive social system that's available to most of us 24/7.Widespread access to devices like personal computers,digital video and audio recorders,webcams,and smartphones ensures that consumers who live in virtually any part of the world can create and share content.

Question 20

Which of the following supports the meaning of what Web 2.0 is?

Accepted Answer

E)Several characteristics support the meaning of what Web 2.0 is: (1)Web as platform, (2)user participation and crowd- sourcing, (3)user-defined content, (4)network effects, (5)scalability, (6)perpetual beta,and (7)the reputation economy.

Quiz 1: The Horizontal Revolution