A crisis management plan
A) should guide a company in communicating about serious problems.
B) is not relevant to a company's response to claims, even when the company is at fault.
C) should not address communication, but instead focus on emergency procedures.
D) should be referenced in every response to disgruntled customers, since every case is a crisis.
E) should stipulate that the company must never accept responsibility for serious problems.

Question

Quizplus · Accepted Answer

A)Before you respond after your company has made a mistake,make sure you know your company's policies,which might dictate specific legal and financial steps to be taken.For serious problems that go beyond routine errors,your company should have a crisis management plan that outlines communication steps both inside and outside the organization.

A Crisis Management Plan