The "read most" classification of the GfK MRI's Starch Ad Readership Studies is the percentage of people interviewed who read 80 percent or more of the written material in the advertisement.

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The "read most" classification in the GfK MRI's Starch Ad Readership Studies refers to the percentage of respondents who indicate they read any part of an ad beyond the headlines and illustrations, not specifically 80 percent or more of the written material.

The "Read Most" Classification of the GfK MRI's Starch Ad