A good copy testing system provides a single measurement to assess the performance of an advertisement.

Question

Quizplus · Accepted Answer

A good copy testing system should provide multiple measurements to assess the performance of an advertisement, including but not limited to: brand recall, message comprehension, persuasion, likability, and purchase intent. A single measurement may not provide a comprehensive evaluation of the ad's effectiveness.

A Good Copy Testing System Provides a Single Measurement to Assess