_____ are the general communication methods that carry advertising messages,such as television,magazines,newspapers,and so on.
A) Media
B) Vehicles
C) Channels
D) Conduits
E) Delivery mechanisms
Correct Answer:
Verified
Q30: The shelf-space model assumes that the role
Q31: CPM is a measure of a media
Q32: Often called a "hand-in-glove" relationship,advertising _ considerations
Q33: The first step in frequency value planning
Q34: Continuity involves the matter of how advertising
Q36: Many media planners prefer to use rules
Q37: The objective of frequency value planning is
Q38: Media-software programs allow the user to evaluate
Q39: The choice of _ is,in many respects,the
Q40: The specific broadcast programs,such as Game of
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