Continuity involves the matter of how advertising is allocated during the course of an advertising campaign.
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Q29: CPM-TM is calculated by taking the total
Q30: The shelf-space model assumes that the role
Q31: CPM is a measure of a media
Q32: Often called a "hand-in-glove" relationship,advertising _ considerations
Q33: The first step in frequency value planning
Q35: _ are the general communication methods that
Q36: Many media planners prefer to use rules
Q37: The objective of frequency value planning is
Q38: Media-software programs allow the user to evaluate
Q39: The choice of _ is,in many respects,the
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