Which criteria for determining segment effectiveness is the degree to which the programs can be formulated and implemented?
A) Measurable
B) Substantial
C) Accessible
D) Differential
E) Actionable

Question

Which criteria for determining segment effectiveness is the degree to which the programs can be formulated and implemented? 
A) Measurable 
B) Substantial 
C) Accessible 
D) Differential 
E) Actionable

Quizplus · Accepted Answer

The criterion that refers to the degree to which programs can be formulated and implemented is "Actionable." This means that the segment must be able to inspire effective marketing strategies and tactics.

Which Criteria for Determining Segment Effectiveness Is the Degree to Which