Which criteria for determining segment effectiveness is the degree to which the segment is large enough to be worth attention?
A) Measurable
B) Substantial
C) Accessible
D) Differentiable
E) Actionable

Question

Which criteria for determining segment effectiveness is the degree to which the segment is large enough to be worth attention? 
A) Measurable 
B) Substantial 
C) Accessible 
D) Differentiable 
E) Actionable

Quizplus · Accepted Answer

The criterion mentioned, "the degree to which the segment is large enough to be worth attention," relates to the substantiality of the segment. Therefore, the best choice is B.

Which Criteria for Determining Segment Effectiveness Is the Degree to Which