Marketers of which of the following product categories would be most interested in the VALS "Achievers" grouping?
A) supermarkets
B) discount stores
C) compact automobiles
D) high-end clothing manufacturers
E) American-made products

Question

Marketers of which of the following product categories would be most interested in the VALS "Achievers" grouping? 
A) supermarkets 
B) discount stores 
C) compact automobiles 
D) high-end clothing manufacturers 
E) American-made products

Quizplus · Accepted Answer

The VALS "Achievers" grouping is characterized by individuals who have high self-esteem, are motivated by achievement and prestige, and are socially active. These traits align with the target market for high-end clothing manufacturers who cater to consumers seeking luxury goods to convey their status and social class.

Marketers of Which of the Following Product Categories Would Be