Which of the following is a VALS segment?
A) Innovators
B) Expressives
C) Realists
D) Individualists
E) Sophisticates

Question

Which of the following is a VALS segment? 
A) Innovators 
B) Expressives 
C) Realists 
D) Individualists 
E) Sophisticates

Quizplus · Accepted Answer

Innovators are a VALS segment, which stands for Values and Lifestyles, a proprietary research methodology used for psychographic market segmentation. The VALS framework helps to classify consumers based on their values, attitudes, lifestyles, and demographics. The other options listed do not correspond to the specific segments identified within the VALS system.

Which of the Following Is a VALS Segment