In the VALS segmentation scheme,consumer segments are represented along the dimensions of primary motivations and resources.
Correct Answer:
Verified
Q4: In the PRIZM NE segmentation system,Bohemian Mix
Q5: Demographic data is relatively easy to obtain
Q6: Geodemographic clustering systems have been developed only
Q7: Due to privacy laws,marketers are not able
Q8: Demographics refers to information about consumers' attitudes,values,motivations,and
Q10: Purchasing patterns often are influenced more by
Q11: PRIZM NE is a classification system that
Q12: The premise underlying geodemographic targeting is that
Q13: The best predictor of one's future behavior
Q14: The first major step in the market
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