Air Miles has taken steps to build databases in order to
A) be more efficient in advertising expenditure
B) step up their mass advertising strategy
C) experiment with new media
D) discourage new market segments
E) compete with Via Rail

Question

Quizplus · Accepted Answer

Building databases allows Air Miles to target specific customer segments with tailored offers and messages, which can result in more efficient use of advertising expenditure.

Air Miles Has Taken Steps to Build Databases in Order