Shoppers Drug Mart uses email and direct-mail to communicate with its loyal customers.To do this,the company relies on
A) geographic segmentation
B) customer relationship management
C) demographic segmentation
D) AOI profiling
E) psychographic segmentation

Question

Quizplus · Accepted Answer

Shoppers Drug Mart's use of email and direct mail to communicate with their loyal customers shows that they are relying on customer relationship management to strengthen their relationship with their customers and retain their loyalty.

Shoppers Drug Mart Uses Email and Direct-Mail to Communicate with Its