Which of the following best completes the sentence,'Historically,marketers have addressed measurement from the perspective of ______ investments in ______ and the extent to which those investments generated positive results.'?
A)Customer,products.
B)Research,customers.
C)Company,products.
D)Company,customers.
E)None of these.

Question

Quizplus · Accepted Answer

Historically, marketers have focused on measuring the return on investment (ROI) of their investments in customers, which relates to customer acquisition, retention, and loyalty. This is why the correct choice is D, as it refers to investments in customers rather than products or research, and addresses measurement from the perspective of the company.

Which of the Following Best Completes the Sentence,'Historically,marketers Have Addressed