Which of the following best defines the term 'sales conversion'?
A)The ability of a site to draw repeat visits and to keep people on a site.
B)A comparison of how well different creative executions generate a response.
C)The number of people who later visit the brand's website after a previous exposure to it.
D)The average number of times someone is exposed.
E)The number of people who click through who go on to purchase the product.

Question

Quizplus · Accepted Answer

Sales conversion refers to the percentage of people who take a desired action, such as making a purchase or signing up for a newsletter, after clicking on an advertisement or visiting a website. Therefore, E is the best choice as it specifically refers to the number of people who click through and actually purchase the product.

Which of the Following Best Defines the Term 'Sales Conversion