For which of the following terms is the focus on how the target market engages with the social media platform and activities?
A)Activity metrics.
B)Viewthroughs.
C)Return metrics.
D)Clickthroughs.
E)Interaction metrics.

Question

Quizplus · Accepted Answer

Interaction metrics focus on how the target market engages with the social media platform and activities, such as likes, comments, shares, and follows. Activity metrics measure how many interactions occur on a specific social media platform, but they do not necessarily focus on how the target market engages with those activities. Viewthroughs, return metrics, and clickthroughs all relate to ad performance and conversions rather than social media engagement.

For Which of the Following Terms Is the Focus on How