The specific objectives we might identify can vary dramatically from brand to brand but it's likely they will include which of the following overarching issues?
A)Motivating some behavior from the target audience.
B)Influencing brand knowledge and attitudes.
C)Accomplishing the first two objectives with fewer resources than might be required with other methods.
D)Influence brand knowledge particularly among those who are likely to spread the message to their own networks.
E)All of these.

Question

Quizplus · Accepted Answer

All of the options are likely to be overarching objectives for a brand's influencer marketing campaign. The campaign will aim to motivate some behavior from the target audience, influence brand knowledge and attitudes, achieve these objectives with fewer resources than might be required with other methods, and influence brand knowledge particularly among those who are likely to spread the message to their own networks.

The Specific Objectives We Might Identify Can Vary Dramatically from Brand