Less than 9 percent of all Internet users are on Twitter,but Twitter generates up to 60 percent of content that social media monitoring tools monitor.This means that to get a more accurate picture of all users we might want to sample relatively fewer tweets than other kinds of posts.Which of the following is being employed in this example?
A)Content analysis.
B)The echo effect.
C)Viral spread.
D)Sampling weights.
E)Text classifiers.

Question

Quizplus · Accepted Answer

Sampling weights are being employed in this example to account for the smaller percentage of Internet users who are on Twitter. To get a more accurate picture of all users, relatively fewer tweets may need to be sampled compared to other types of posts. The sampling weight could be adjusted to reflect the proportion of Twitter users in the overall population of Internet users.

Less Than 9 Percent of All Internet Users Are on Twitter,but