Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?
A)Text mining.
B)Content analysis.
C)Sentiment analysis.
D)Opinion mining.
E)Netnography.

Question

Quizplus · Accepted Answer

Content analysis is an approach used to identify the presence of concepts and themes within qualitative data sets by systematically categorizing and coding the data. Text mining focuses on extracting meaningful information from large sets of unstructured text data, while sentiment analysis and opinion mining are focused on determining the sentiment or opinion expressed in text data. Netnography is a qualitative research approach that involves studying online communities and cultures.

Which of the Following Is an Approach Used to Identify