Television ads that use beautiful images to sell products are a good example of ____.
A) counter-conditioning
B) operant conditioning
C) aversive conditioning
D) classical conditioning

Question

Quizplus · Accepted Answer

Television ads that use beautiful images to sell products are a good example of classical conditioning. The beautiful images serve as a positive stimulus that is repeatedly paired with the product, which results in the product becoming associated with positive feelings and emotions. Eventually, just seeing the product may elicit those positive feelings and emotions, leading to an increased likelihood of purchasing the product.

Television Ads That Use Beautiful Images to Sell Products Are