Which of the following statements about direct marketing is true?
A)Direct marketing and direct mail are not synonymous.
B)Direct marketing includes a variety of techniques and activities such as direct mail,telemarketing,direct selling,and direct response advertising.
C)Direct marketing is used by consumer product companies who distribute their products through retail stores.
D)Business-to-business marketers often use direct marketing to identify potential sales leads,communicate with customers,and provide them with information about their products or services.
E)All of the above statements about direct marketing are true.

Question

Quizplus · Accepted Answer

Direct marketing encompasses a wide range of techniques beyond direct mail, including telemarketing and direct response advertising. It is used by both consumer product companies and business-to-business marketers for various purposes such as sales leads and customer communication.

Which of the Following Statements About Direct Marketing Is True