The basic elements that are used to accomplish an organization's communication objectives are referred to as:
A)the marketing mix
B)marketing strategy tools
C)5 C's
D)the promotional mix
E)public relations

Question

Quizplus · Accepted Answer

The promotional mix refers to the different communication tools and strategies that an organization uses to achieve its communication objectives. These tools include advertising, personal selling, sales promotion, direct marketing, and public relations. The other options are either too general (marketing mix, marketing strategy tools) or specific to certain aspects of communication (5 C's, public relations).

The Basic Elements That Are Used to Accomplish an Organization's