Which of the following statements about marketing is true?
A)A marketing transaction does not have to involve the exchange of money.
B)Marketing is used by nonprofit organizations.
C)Marketing is used by colleges and universities to solicit donations in exchange for psychological satisfaction.
D)Effective marketing requires that managers recognize the interdependence of sales and promotion and how they can be combined to develop a marketing program.
E)All of the above statements about marketing are true.

Question

Quizplus · Accepted Answer

All of the statements about marketing are true. Marketing is not limited to transactions involving money and is used by nonprofit organizations for various purposes. Colleges and universities employ marketing to solicit donations and provide psychological satisfaction to donors. Effective marketing requires managers to understand the interdependence of sales and promotion and how they can be combined to create a comprehensive marketing strategy.

Which of the Following Statements About Marketing Is True